In January this year as some of you may know I chose to take a little time off after a 15 year stint in the digital industry, 12 years with glue and the past 6 years helping to shape the Isobar network.
It has been a wonderful opportunity to think and reflect on all that has been achieved and also for me to take some time to think about what I want to do next.
During this time I was able to indulge myself with my passion for politics by volunteering to help run the Green Party's election campaign for Mayor of London (we came a respectable 3rd place by the way) and also to spend more time with my young family.
To be involved in the formation of such a committed and passionate team as I have been at glue is a real honour and I’ve been incredibly fortunate to play a small part in building and growing a great and influential agency along with Seb Royce, Martin Bailie and others and latterly to help carve out the direction of the wonderful new Isobar network. I leave with an abundance of good friends and many happy memories.
Isobar has made great strides in the past couple of years together around the world but there is still plenty to do and there are many smart people who will continue to build a powerful creative network within Aegis.
I’m indebted to Mark Cranmer for his support, advice, good humour and leadership, he has been a true inspiration along with Jean Lin, Pedro Cabral, Nigel Sharrocks and Nigel Morris along with so many other talented leaders and colleagues.
With the London team in safe hands and the business going from strength to strength now is the right time for me to bow out and have a proper think about what I want to do next.
I’ll be taking a proper break away over the summer and will work out what to do with myself when I get back in September. As my thoughts unfold I’ll share some of them on this blog which has been rather neglected over the past few months.
As Peter Drucker said, ‘the best way to predict the future, is to create it’ and that’s exactly what I hope all of us choose to do.
Mark Cridge
ex-Global Managing Director, Isobar
